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Article: Fred Meyer's got a lot going for it. (Commentary).(Brief Article)
- Article from:
- Mass Market Retailers
- Article date:
- June 17, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For 75-year-old Fred Meyer Inc. these are the halcyon days.
Everything the Portland, Ore.-based supermarket/general merchandise retailer--actually, the company can more precisely be defined as a unique one-stop-shopping concept chain--tries these days appears to be working. As a result, one of the nation's very few and very best practitioners of true one-stop shopping has emerged as arguably the most exciting and successful retailer in the Western United States. (The company is also America's fourth-largest fine jewelry chain, with 154 jewelry stores in 18 states.)
Specifically, Fred Meyer is the right retailer with the right concept in the right place ...