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Dona Maria leads authentic attack on Tex-Mex market. (Packs Promotions Products).(Brief Article)
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Grocer
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June 22, 2002
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Copyright informationCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mexican food company Herdez is taking on the big names in the UK Tex-Mex arena with a new range of authentic Mexican food products under the Dona Maria brand.
Old El Paso, Discovery and retailer own brands currently lead the UK market, but Herdez claims the Dona Maria range is the first to be made in and imported directly from Mexico.
The range, available to retailers now, includes tortilla chips in Cactus, Two Chilli and Jalapeno Cheese flavours and salsas featuring tomato and chilli, sesame seeds, peanuts and chocolate, as well as desserts and chillies.
Ready meals and meal kits include specifically Mexican ingredients such as cuitla-coche fungi and pickled ...
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