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Article: Hot Head/Universal starts trend in hair coloring. (Marketplace 2002/Corporate Profiles).(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- June 24, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENCOE, Ill. -- It is not uncommon for hot trends in hair care to find their way from the professional salon arena to the mass market, but it is certainly noteworthy when that migration takes place in the opposite direction.
That has been just the case, however, with Hot Head temporary hair color from Hot Head/Universal. The brand has created an entire new niche in mass market hair care -- one now being copied in professional salons.
The concept got its start almost by accident about four years ago. Company principal Gary Rosenthal, his wife and partner Maribeth Cleary, and managing director Mike Peters were watching a group of skateboarders in Marina ...