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Article: Health Asure takes advantage of synergies. (Marketplace 2002/Corporate Profiles).(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- June 24, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WESTLAKE VILLAGE, Calif.--Health Asure Inc. is building its presence in the highly competitive oral care and nutritional supplements markets with both new and established products.
Incorporated in March 2001, the company was formed when Nature's Products Inc., its parent company, acquired the assets of Breath Asure Inc., adding BreathAsure oral care products to its established line of dietary supplements. The popular BreathAsure items include MintAsure mint-coated capsules, OraBlast Chewy MegaMints and BreathAsure dental gum.
Coupling Nature's Products' manufacturing capabilities with the distribution network and branding experience of Breath Asure, ...