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Article: Promotional boxers - hip, fun - and oh so hot.
- Article from:
- Wearables Business
- Article date:
- June 1, 2002
CopyrightCOPYRIGHT 2002 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jeff Rundles and Brian Anderson
If you have spent any time at all recently in the proximity of teenaged girls specifically and high schoolers/collegeagers generally, it would be hard for you not to notice that the current hip fad is boxer shorts. Actually, it's boxer shorts and their close relative the flannel pant, which is just a boxer short with long legs, and the boxers and pants of choice, at least with the younger set, are plaid flannel.
Of course, this same younger set is also quite fond of wearing the most popular logos - the Gaps, the Abercrombies, and their look-alikes - and on boxer shorts these logos can be found anywhere: horizontal ...