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Article: Milk Consumption Among Teenagers Up for the First Time in Six Years; Flavored Milk in Grab-and-Go Containers Driving the Trend.
- Article from:
- PR Newswire
- Article date:
- July 10, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON -- Milk drinking among teenagers has increased for the first time in six years, according to a new report by National Family Opinion's Share of Intake Panel (SIP)(1). Soft drinks remain the most dominant beverage among teenagers, aged 13-17, but the new data indicates that some teens are beginning to trade in their sodas for milk.
Much of the rise in the per capita teen milk consumption is due to flavored milks, which are now packaged in creative single-serve containers and available in teen-friendly locations like vending machines and convenience stores. Marketing efforts -- including teen idols wearing milk mustaches -- have also helped make milk ...