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Article: PROMOTIONAL SALES UP SLIGHTLY, DOWN SLIGHTLY, DEPENDING ON THE SOURCE.(Promotional Products Association International and Advertising Specialty Institute)(Brief Article)(Industry Overview)(Statistical Data Included)
- Article from:
- Wearables Business
- Article date:
- July 1, 2002
CopyrightCOPYRIGHT 2002 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVING, Tex. - Sales of promotional products by distributors either fell 7.3 percent in 2001 compared with 2000, or they rose 3 percent, depending on which survey you believe.
In any case, the industry had a better year than any other major advertising media in 2001.
The Promotional Products Association International, in its annual survey of product sales, said sales totaled $16.6 billion for 2001, a drop-off of 7.29 percent from sales posted in 2000. PPAI is the industry's major trade association.
The Advertising Specialty Institute, on the other hand, in only its second annual measurement of PPD sales, said sales increased 2.99 percent in ...