Article: New kids on the block: goats cheese has quietly become a star performer in dairy with supermarket ranges now mature in their diversity. (cheese).(Brief Article)(Statistical Data Included)

There is a keenly fought battle taking place on the supermarkets' dairy shelves, and in a mature arena it's bristling with ambitious new contenders.

The goats cheese products elbowing for more shelf space already demonstrate a remarkable diversity: you can, on average, see some 10 lines in major supermarkets, from the basic to breadcrumbed cooking products, and from a fair number of companies, from big co-ops down to cottage industries.

It's a highly competitive arena. Half the lines available come from a variety of British producers who--often with a British flag flying--play for patriotic appeal in the face of the predominantly French importers led by ...

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