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Article: Digital piano market report 1990.
- Article from:
- Music Trades
- Article date:
- September 1, 1990
CopyrightCOPYRIGHT 1990 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Digital Piano Market Report 1990
Over the past three years, digital pianos have undergone a major transformation, from an untested product with novelty appeal to an important component of the overall keyboard market. The numbers graphically illustrate this: in 1987, digital piano sales hovered around 40,000 units. Last year, they topped 60,000 units.
The consensus among manufacturers and retailers is that market growth was fueled by a combination of better products and more effective retail merchandising. The improvements in merchandising are particularly noteworthy. Back in 1987, when Music Trades compiled its first report on the digital pianos market, ...