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Article: Manufacturers assess the digital piano market: increasing public awareness cited as main challenge. (Digital Piano Market Report)
- Article from:
- Music Trades
- Article date:
- September 1, 1990
CopyrightCOPYRIGHT 1990 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Manufacturers Assess The Digital Piano Market
Jim Lynch
Clavinova Marketing Manager
Yamaha Corporation Of America
"We have just begun to scratch the surface of the digital piano market," declares Jim Lynch. "General awareness of the products is so low, the market has tremendous upside potential. As more people come to understand the sound quality, features, and value of digital pianos, sales will unquestionably rise."
Lynch estimates the overall digital piano market at approximately 55,000 units and feels that 1990 sales will be up about 10% over 1989 levels. "Digital pianos are one of the bright spots of the ...