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Article: DTI hires Miles Calcraft and PHD for small business drive. (Agencies).
- Article from:
- Marketing Week
- Article date:
- June 20, 2002
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The Department of Trade and Industry (DTI) has appointed Miles Calcraft Briginshaw Duffy and PHD to handle the advertising and media for its [pounds sterling]2m campaign to demonstrate the Government's support for small businesses. The two agencies acted together in a four-way pitch overseen by COI Communications.
Miles Calcraft Briginshaw Duffy and PHD pitched against Fallon/MediaVest, D'Arcy/Zenith Media and Rainey Kelly Campbell Roalfe/Y&R/Optimedia.
The campaign, expected to launch in the autumn, will promote the work of DTI-run agency, the Small Business Service (SBS), which was set up in April 2000 to aid small businesses in the UK. The campaign ...