Article: Analogues to argument: new media and literacy in a posthuman era. (Review Essay).

In introducing a series of articles on visual argument published in this journal in 1996, Birdsell and Groarke noted the importance of the visual in understanding "the role of advertising, film, television, multi-media, and the World Wide Web on our lives" (p. 1). Subsequent specific analyses of visual arguments have supported Birdsell and Groarke's observation. For example, Barbatsis (1996) noted that televisual expression makes use of narrative structure, authorial voice, and enthymematic processes to support its appeals and control the audience's point of view. Shelley (1996) described ways in which visual argument tacitly uses pictorial embellishment, selective ...

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