|
|
Article: Halloween conjures up bewitching profits. (Halloween costumes)
- Article from:
- Playthings
- Article date:
- March 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
While the Halloweens of yester year summoned images of witches, warlocks and evil apparitions, today the holiday brings visions of Ninja Turtles, Batman, Barbie and hefty profits.
Halloween 1989 was a treat for retailers and manufacturers alike. According to industry observers, 1989 sales of Halloween products (excluding candy) exceeded last year's total of about $400 million by over ten percent.
Adults were out in full force, grabbing up almost as many costumes, makeup kits and accessories as the kids. It's obvious that grownups are willing to spend handsomely for their night of fantasy and fun, with adult sales accounting for a large chunk of the ...