Article: Cole-Haan, Nike team on comfort collection. (innovation in comfort footwear)

Cole-Haan, Nike team on comfort collection

YARMOUTH, Maine -- Cole-Haan executives last week introduced one of the first lines of high-priced dress and casual shoes for men and women featuring advanced comfort technology, a move anticipated by the industry since the firm was acquired by Nike Inc., Beaverton, Ore., nearly two years ago.

Called Tensile Air, Cole-Haan's new line is expected in the first year to account for 5-10 percent of the $100-million company's sales once it becomes available at retail in October, Cole-Haan president George Denney said last Wednesday in New York at a press conference attended by top executives from both firms.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!