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Article: Blue Bell Ice Cream Rules in Texas, Ranks Third in United States.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 15, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Art Chapman, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News
Jul. 15--BRENHAM, Texas -- On the lonely West Texas roads that stretch beyond Lubbock to the New Mexico border, Blue Bell truck drivers are on constant alert.
Not for the errant armadillo or wily roadrunner but for drivers with a craving, those ravenous folks on the frontier of Blue Bell's distribution system who can't find their favorite flavors. Clovis, N.M., is the western outpost for Blue Bell.
"They will pull out and 'honk' our drivers over and try to buy ice cream from them on the spot," said Howard Kruse, Blue Bell's chief executive. "It's happened many ...