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Article: ITN leaps into new broadcasting opportunities. (Insurance Television network)
- Article from:
- National Underwriter Life & Health-Financial Services Edition
- Article date:
- September 10, 1990
- Author:
CopyrightCOPYRIGHT 1990 Summit Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ITN Leaps Into New Broadcasting Opportunities
My, oh my, how things are changing within the wonderful world of insurance. Why, just a few years ago, many were darting to the dictionary to look up the word "marketing." Now, more `n more are practicing the process. And some of the efforts are major league. None more so than the Insurance Television Network (ITN).
Talk about filling a void! ITN, headquartered in Broomall, Penn., on the outskirts of the City of Brotherly Love, is doing one mammoth job of communicating and bringing the industry closer together. And it's doing so with a current in-house staff who have more than 100 years of combined insurance ...