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Article: Ritchie Swimwear: Miami's beach life. (Swimwear supplement) (company profile)
- Article from:
- WWD
- Article date:
- September 19, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ritchie Swimwear: Miami's Beach Life
MIAMI - "I've been all over the world, and Miami is a year ahead of everywhere in trends, especially in bikinis," said Richard (Ritchie) Berger, vice president design and head of Ritchie Swimwear, a six-year-old manufacturer and retailer.
"I design for and take cues from the girls of Miami. They are more bold and risque."
With 90 percent bikinis, Ritchie Swimwear is for "people who see the beach as a way of life, not the masses," said Berger, who spends a great deal of his time at the beach, himself. "I'd rather socialize there than in a smoke-filled nightclub."
The Bergers started manufacturing ...