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Article: El Salvador Unveils First Ever Promotional Campaign to Attract Foreign Investment; ``El Salvador Works'' Targets Multinational Corporations, Aims to Double Investment Flow by 2004.
- Article from:
- Business Wire
- Article date:
- July 17, 2002
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PROESA, El Salvador's investment agency, launched a campaign today to promote El Salvador abroad and attract direct foreign investment into the country. It will be the first international promotional effort in the nation's history.
"Those who closely follow the region know that El Salvador is one of the most competitive market-driven economies in the world today," said Carlos Quintanilla Schmidt, Vice President of El Salvador and head of PROESA. "The campaign theme, `El Salvador Works,' derived from public opinion research results, aims to take advantage of our country's ...