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Article: She's got Game Show: Droste's mantra for the cable net: 'It's all about new subscribers'. (The Fifth Estater).(Anne Droste of the Game Show Network)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- July 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By industry standards, the Game Show Network is one of cable's middling networks, counting about 45 million subscribers. But to Anne Droste, the net's senior vice president of affiliate relations, Game Show is a giant.
When she arrived at Game Show in 1994, few cable systems offered the channel and only a handful more had heard of it. "We had between 3 million and 5 million subscribers and no major MSO deals," says Droste, who has been head of sales and affiliate marketing since 1998.
The young Game Show Network did boast an upside, though, she says: "It had the most full programming schedule I'd ever seen. There weren't even any infomercials."
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