Articles > Health magazines > Medical magazines > New Media Age articles > June 2002

Article: Arnold Interactive launches Conductor to reduce ad costs. (News).(Brief Article)

Article from:
New Media Age
Article date:
June 27, 2002
Author:
Copyright

A new advertising system that could cut advertisers' cost per acquisition by a third has been launched by agency Arnold Interactive.

Conductor is an ASP service that allows clients and media companies to create and update online banner ads quickly and cost effectively by streamlining the production process using a Web-based interface to make the changes.

Clients access the service via an extranet and can then change the copy within a banner, allowing them to update time-sensitive deals, change prices or add local language messages, for example.

Paul ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Alasdair Scott departs from Arnold Interactive. (In ...
New Media Age;  June 12, 2003 ;     487 words ...Digital agency Arnold Interactive has lost one of its creative ... with Zinc last year to form Arnold Interactive. Maxine Gregson, previously ... creative director with Scott at Arnold Interactive, now takes the full role ...

Article: Arnold Interactive.(Full Service)(Brief Article)
New Media Age;  September 25, 2003 ;     700+ words ... ... Sky, Thistle Hotels, Volkswagen Like everyone else, Arnold Interactive has been suffering in the downturn. But it's difficult ... Place. The work for the gym chain is continuing, with Arnold Interactive now building a new e-commerce engine. Other projects ...

Article: Arnold Interactive takes on strategic account ...
New Media Age;  April 8, 2004 ;     328 words ...Arnold Interactive has taken on Steve Taylor to be its strategic account director ... lead the account team responsible for Samsung, whose Web site Arnold Interactive created. Taylor previously worked at full service agency AKQA ...

Article: Alisdair Scott leaves Arnold. (News).(Arnold ...
Design Week;  June 12, 2003 ;     497 words ...ALISDAIR SCOTT, joint creative director at Arnold Interactive, has left the group this week. Arnold Interactive joint creative director Maxine Gregson assumes responsibility for the consultancy's ten designers. Scott (pictured) says he wants ...

Article: Arnold takes on Hurley as client services ...
New Media Age;  July 1, 2004 ;     665 words ...Arnold Interactive is planning to focus more on existing clients rather than pursuing ... director Hester Bloch, who recently left to join EHS Brann. Arnold Interactive's clients include Avis, Expedia and Prudential. arnoldinteractive ...

Article: Arnold Interactive. (Moves).(Brief Article)
New Media Age;  September 26, 2002 ;     590 words ...Arnold Interactive has appointed two new staff to its account management team, Sarah Gray (top) and Nick Tubb. Also, Colin Pye (bottom) has been promoted to art director and Alex Comyn has been made executive producer.

Article: Arnold Interactive takes on Capon as account ...
New Media Age;  June 3, 2004 ;     606 words ...Arnold Interactive has appointed Roy Capon as account director to oversee the Expedia, Thistle and Avis account teams. Capon was previously group ...

Article: Arnold Interactive.(Moves)(Brief Article)
New Media Age;  September 9, 2004 ;     532 words ...Digital agency Arnold Interactive has boosted its account management team with the appointment of Ben Mason as account executive. Mason, who joins the company ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives