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Article: Sensiq bids for skincare market. (Rimmel introduces Sensiq Skin Care range into the UK market)
- Article from:
- Cosmetics International
- Article date:
- September 10, 1990
CopyrightCOPYRIGHT 1990 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After some months of preparation and speculation, Rimmel has finally announced the introduction of the Sensiq Skin Care range into the UK market. This is seen as a natural progression from Sensiq Colour Cosmetics, launched two years ago, which has built a strong presence in the middle market colour sector.
The skin care range has been developed from the four basic skin products which formed part of the original range. Prompted by a very favourable increase in retail sales figures, Rimmel decided the time was right to create a complete collection. In 1988, when Sensiq was launched, retail sales amounted to approximately [British Pound]1.5 million, which ...