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Article: Designers adapt to survive. (men's costume designers) (includes related article)
- Article from:
- Daily News Record
- Article date:
- April 18, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DESIGNERS ADAPT TO SURVIVE
NEW YORK - For designers and top collections, the 1990s represent "the survival of the flexible."
The ability to adapt is crucial as classification buying seeps into every level of men's wear. To continue doing business in the U.S., designers are finding that key items are keeping them in the stores.
Although designers say they need - and some demand - prime real estate and substantial presentations, they are being forced to adjust to a new forced to adjust to a new retail arena that is tougher on bottom-line profitability than ever.
Many retailers have become skittish when it comes to collections, where often ...