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Article: Creating great promotion with freelancers: eight steps to getting the best from creative people who do work for circulation. (includes related information)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- May 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Elaine Tyson is president of Tyson Associates, Inc., a Connecticut-based direct response advertising agency and consulting firm. Clients include business and consumer magazines.
Eight steps to getting the best from creative people who do work for circulation
Have you ever looked at the copy and comprehensive art for a new direct mail package, renewal series or space ad and wondered what went wrong? Even worse, was the creative effort so totally off the mark you couldn't imagine how to save it?
You've probably had one or more of these Twilight Zone experiences-I've certainly had my share. However, you may, in fact, have unwittingly contributed ...