Article: Preservatives - now you see them, now you don't. (includes related article)

What do you do when consumers demand fresh-looking, tasty, microbiologically safe and preservative-free foods? Hide the preservatives behind a clean ingredient label

Consumers seem to have forgotten that today's standard of food quality has only recently become a given. Attractive, "fresh-picked" produce available year-round; "fresh" seafood delivered daily to Midwest markets; prepared meals with fresh, home-cooked quality, affordability and ease-of-preparation-all at a low cost and with virtually no microbiological risk--are available today though they would have been unheard of at the turn of the century. In those days, the food supply could not be guaranteed ...

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