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IPG eyes stake in Endeavor ; Entertainment unit seeks talent shop for groundbreaking deal.(Interpublic Group of Cos.)(Brief Article)(Statistical Data Included)
- Article from:
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Advertising Age
- Article date:
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July 15, 2002
- Author:
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;
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Copyright informationCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Interpublic Group of Cos.' Sports and Entertainment Marketing Group is in discussions with top talent agencies, including Los Angeles-based Endeavor, to acquire a stake. Executives close to the situation say that no deal is imminent, although talks are ongoing.
The talks mark the latest twist in the increasing intersection of Hollywood and Madison Avenue and signal that Interpublic, the second-largest agency holding company, is serious about identifying and facilitating the ever-broadening relationship between marketing and entertainment.
Mark Dowley, chairman-CEO of the Interpublic unit, is leading the discussions. Mr. Dowley would not comment on specifics of any ...
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