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Article: Salem named marketing VP for Leslie Fay brand items. (Bob Salem; women's apparel manufacturer)
- Article from:
- WWD
- Article date:
- September 26, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SALEM NAMED MARKETING VP FOR LESLIE FAY BRAND ITEMS
NEW YORK - Bob Salem has joined The Leslie Fay Cos. as vice president of marketing for Leslie Fay branded products, a new post.
Salem was formerly president of Counterparts Sportswear, Inc.
John J. Pomerantz, chairman of Leslie Fay, said Salem's primary responsibility will be to deal with major department stores throughout the country.
"With the significant growth of the Leslie Fay trademark covering our moderate-price dresses and sportswear, and the development of our in-store dress and sportswear boutiques, it has become increasingly important to coordinate and unify the strategy for ...
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Article: COST-CUTTING SWEEPS FIRMS.(financial management of various ...
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... ... ways of saving money, said Bob Salem, a consultant and former ... marketing and licensing at The Leslie Fay Co. "The technique that ... heighten competitiveness, Leslie Fay has lowered its initial markup ... narrow down our offerings." Leslie Fay's new economics have ...
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