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Article: Cable Idea Exchange helps cable-broadcast 'marriage.' (broadcast station-cable system relations)
- Article from:
- Multichannel News
- Article date:
- September 24, 1990
- Author:
CopyrightCOPYRIGHT 1990 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cable Idea Exchange Helps Cable-Broadcast `Marriage'
When Jane Considine was appointed cable liaison, her boss asked her to describe her job in two words. Considine replied: "Marriage counselor."
"Like it or not, cable and broadcast are married," Considine explains. "We are both bringing entertainment and information to local viewers. We have common goals, but, like any marriage, sometimes things get tense, communication fails."
Considine represents two Maine Broadcasting System stations: WCSH-TV in Portland and WLBZ-TV in Bangor. But she's a partner with 50 different cable systems. Such a lopsided "marriage" is what spurred Considine to create ...