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Article: Ipsos PharmTrends(R) Leads Industry Since 1997; Research service first to identify key growth trends.
- Article from:
- PR Newswire
- Article date:
- July 22, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNIONDALE, NY -- In 1997, PharmTrends(R) was the first consumer-based research service to identity the power of direct-to- consumer marketing within the pharmaceutical industry beginning with the expansion of the prescription allergy market powered by Claritin, Allegra, Zyrtec and Flonase and their quest for market share dominance above non- prescription alternatives.
The findings revealed how advertising for the prescription allergy segment result in increased consumer awareness, a greater willingness by consumers to ask about a prescription drug by name, and greater consumer loyalty, in terms of accepting, filling, and staying with a prescription.
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