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Article: Las Cruces, N.M., Promotion Twists Magazines' Actual Ratings.

Article from:
Knight Ridder/Tribune Business News
Article date:
July 20, 2002
Copyright

By Jim Luksic, Las Cruces Sun-News, N.M. Knight Ridder/Tribune Business News

Jul. 20--A logo created to promote Las Cruces' inclusion in two national publications mischaracterizes what was actually printed in the two magazines.

Supporters of the new logo say they are comfortable with its wording, and any differences from what was printed in the magazines are not significant.

Las Cruces' "Ranked the Best" logo, which refers to the city's high rankings in recent editions of Money and Forbes magazines, uses different language than that used by the magazines in their ratings.

The new slogan, soon to appear as a U.S. Mail postmark, ...

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