Article: People who keep an eye on Big Brother; Channel 4 has come up with the ultimate delight for voyeurs all over the country. But there is more to Big Brother than a house with cameras in every corner.

Byline: MARK HUGHES-MORGAN

LOVE it or hate it, with a multimillion-pound investment, a bigger, better house, new contestants bringing us the outrageous antics and unbelievable stupidity of Jade and a new four-year contract with Channel 4, Big Brother 3 is the ultimate fly-on-the-wall show.

While it has divided the country into those who are hooked and watch at every opportunity and those who hate it so much they can't bear to tune in at all, it heralds a new genre of participation TV with unprecedented interactivity across digital channels, mobile and fixed-line phones and the internet.

Here, five key players explain how they help make it all ...

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