Article: Paul Herr. (Short Takes).(elected president of the Society for Consumer Psychology)(Brief Article)

Article: USPTO Issues Trademark THE HORSEPOWER METRIC to Paul ...
US Fed News Service, Including US State News;  September 21, 2009 ;     351 words ...ALEXANDRIA, Va., Sept. 22 -- Paul Herr Consulting, Inc. CORPORATION, Madison, Wis., has been issued the trademark THE HORSEPOWER METRIC (Reg. No. 3683815) by ...

Article: Consumer Psychology
Gale Encyclopedia of Psychology;      700+ words ...Consumer psychology The study of the behavior of ... advertising and marketing. Consumer psychology seeks to explain human, or ... choice is made. The Society for Consumer Psychology is a division of the American ...

Article: Online Consumer Psychology: Understanding and ...
European Retail Digest;  December 22, 2005 ;     700+ words ...Online Consumer Psychology: Understanding and Influencing ... at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington ... useful insights into online consumer psychology. While a few elements have ...

Article: Most Consumers Say Economy Getting Worse; Fed's actions under ...
Gallup Poll News Service;  January 14, 2008 ;     700+ words ... ... Can the Fed Change the Current Consumer Psychology? In the past, a change in Fed ... generally had a significant impact on consumer psychology, but it is not clear that a cut ... the current downturn in U.S. consumer psychology. Lower rates may stimulate an increase ...

Article: Consumer Psychology for Marketing
Pharmaceutical Executive;  December 1, 1999 ;     347 words ...Consumer Psychology for Marketing Gordon R. Foxall and Ronald E. Goldmsith Van Nostrand Reinhold, 1994. The publication is a treatment of consumer psychology, which is directly related to the concerns of marketing management ...

Article: Minds Matter.(knowing consumer psychology may ...
Restaurants & Institutions;  May 15, 2007 ;     700+ words ... ... Derek Gale, Associate Editor Reasoned use of consumer psychology can build foodservice sales. Sensory experiences ... desserts. This is one example of how exploring consumer psychology and its insights can help foodservice operators ...

Article: 'Consumer Behavior 2008' Integrates the Full Spectrum of Applied ...
M2 Presswire;  December 11, 2007 ;     588 words ... ... Behavior 2008' Integrates the Full Spectrum of Applied Consumer Psychology and Demographics with Recent Major Consumer Surveys ... only one which integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with most of ...