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Article: Taco Bell Lights Up the Galaxy's First ``Star-Studded'' Billboard; Company Invites Americans to Find a Spork in Space to Win Trip to Hollywood.
- Article from:
- Business Wire
- Article date:
- July 23, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Food Editors
NOTE TO MEDIA: Multimedia assets available
IRVINE, Calif.--(BUSINESS WIRE)--July 23, 2002
Taco Bell(R) is going where no brand has gone before. The same people who brought you the Mir space station "free taco" offer and tried to buy the Liberty Bell have become the first company to adopt the galaxy's largest billboard. The ultimate in corporate advertising, a star configuration shaped like a bowl, was adopted to honor its newest product, the Southwest Steak Border Bowl(TM). The Company is now challenging consumers to look to the skies, "connect the dots" and identify a sky-high spork -- the utensil needed to eat a Border ...
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