|
|
Article: Trader Joe's is not your 'average Joe!' With perhaps 85% of sales coming from private label, this secretive bi-coastal chain has a playful -- and highly effective -- formula. (Trader Joes).(Trader Joe's Co.)(Brief Article)(Company Profile)(Statistical Data Included)
- Article from:
- Private Label Buyer
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
One day a few years ago, a guy at a Boston financial firm called up Trader Joe's headquarters and said he'd like to tour a store with a group of visiting Japanese investors. The brass at Trader Joe's was blunt: "You can't come." Not "We'd rather you didn't," or "Please don't." The visit was officially forbidden.
This led to a predictable go-round about it being a free country and all, and Trader Joe's finally said okay, okay, you can come, but you don't get a tour. And as the investment company guy tells it, the tension in the air during the visit was thick enough to cut with a machete.
Well, you probably can't blame the folk at Trader Joe's. They've ...