|
|
Article: Belgium: a closer look at coffee's image.
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- January 1, 1990
CopyrightCOPYRIGHT 1990 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Belgium: A closer look at coffee's image
Prepared by the Belgian Coffee Federation
It all started when the members of the Office Belge du Cafe became curious about the attitude of youngsters towards coffee and their consumption patterns. The roasters, in collaboration with the Promotion Fund of the International Coffee Organization, decided to finance a study on a specific age group (20-24 years of age) and received the following inventory of important and relevant considerations on coffee.
For a growing category, coffee was sharply defined as a physical and psychological drug. Coffee drinkers were seen as neurotics, beings out of control, ...