Article: Sears' Settecase: riding the new wave of white goods. (TWICE News).(Sears, Roebuck and Co., Tina Settecase, home appliances)(Brief Article)(Interview)

CHICAGO -- As VP/general manager for appliances at No. 1 majap merchant Sears, Tina Settecase is arguably the most powerful person in white goods retailing.

Last month she flexed her muscles at the Kitchen/Bath Industry Show--held here on her home turf in the Windy City--by summoning industry scribes, government officials, celebrity chefs and assorted Sears execs to the unveiling of five new Kenmore-branded appliances. (The lineup included two innovative microwave ovens, an air-purifying air conditioner and a pair of still-underwraps refrigerators.)

Following the presentations TWICE caught up with Settecase, who offered her take on the market's renewed ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!