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Article: Analog remains viable big screen business. (TWICE News).(television trends)
- Article from:
- TWICE
- Article date:
- June 3, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although wide-screen digital television is becoming the dominant technological theme in big-screen home theater displays, 4:3 and even analog sets continue to represent the majority of industry sales in all market segments except for rear projection TV. This has led some manufacturers to develop differentiated marketing strategies to capitalize on what they each see as the prevailing trends.
Toshiba was the latest manufacturer to reveal a twist in its 2002 big screen TV strategy, which includes almost equal emphasis on both digital and analog TV lines--particularly in large-tube CRT direct-view models and rear projection.
Scott Ramirez, Toshiba color TV ...