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Article: I pronounce you man and fishwife. (Seafood Express's Mickey and Joni Mahaffey) (company profile)
- Article from:
- Business North Carolina
- Article date:
- August 1, 1990
CopyrightCOPYRIGHT 1990 Business North Carolina. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In 1988, Mickey Mahaffey proposed not once but twice to his fiancee, Joni. First, he proposed marriage. Then, barely four months after the wedding, he proposed again. This time, he meant business.
Mickey, 37, wanted to start a door-to-door seafood company in Asheville. He had friends in Boston and Washington who were making a good living at it, and he was convinced he could reel in a profit, too.
Joni, 30, was skeptical. So his D.C. buddy drove down a truckload of fish for Mickey to sell as a trial run. He sold 100 pounds of red snapper, shrimp, scallops and other fishy favorites the first day out. "It was a lot of fun," says Mickey, who after 15 years of ...