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Article: The PBS brand versus cable brands: assessing the brand image of public television in a multichannel environment.(Statistical Data Included)
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the increase in cable television penetration and ratings success, cable has developed into more than just a means of delivering over-the-air broadcast signals to subscribers. Cable television has become a collection of channels delivering a substantial amount of original programming to various audience segments. Some of these channels provide highly rated documentaries and children's programs and serve the same audiences that have been the province of public television stations. In fact, many of the same programs produced by public television stations became staples of cable channels like Discovery, Arts & Entertainment (A&E), and Nickelodeon. In a high-profile joint ...
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Article: American Public Television Announces January 2006 ...
Business Wire;
November 16, 2005 ;
700+ words
... ... United States American Public Television (APT), in collaboration ... Create channel featuring public television's most popular lifestyle ... programming. Create is the first public television (PTV) digital channel ...
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