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Article: Media Literacy: Moving from the Margins?
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Potter, W. J. (2001). Media literacy (2nd ed.). Thousand Oaks, CA: Sage Publications. 439 pages
Most of us in media education might argue that, by definition, we teach people to be media literate. If push came to shove, however, we may not be able to articulate exactly what we meant by media literacy. Does it mean knowing about media industries? Content? Audiences? Does it mean being able to produce media content? Does it mean all of the above? Is it possible to write one book that captures all that media literacy means and is?
The calls for media literacy are not new. What is relatively new is (a) the rise of inexpensive media that allow students to ...