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Article: President's defensiveness backfires.(The Dallas Morning News)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- July 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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During his years in top public posts, the aristocratic and reserved Lloyd M. Bentsen Jr. was hardly the epitome of the back-slapping, gregarious politician.
But he understood the need to cultivate good ties with the press and had the good sense to hire a one-time El Paso disc jockey named Jack DeVore.
A serious practitioner of the public relations art beneath a gruff, sometimes profane manner, the longtime aide who died last week never lost sight of the fact that, while he was there to help reporters cover his boss, he worked for Bentsen. But he did it in a way that reporters got what they needed and felt he had been fair.
In contrast with ...