Article: South Beach Beverages, Norwalk, CT, known for its SoBe line of beverages with the lizard logo.(Brief Article)

Article: Creative turnaround: new media company succeeds by pursuing ...
Westchester County Business Journal;  February 3, 2003 ;     700+ words ... ... Armonk-based IBM Corp., and Major League Baseball. For PepsiCo, Berlin Productions designed a new 3-dimensional lizard logo for the beverage giant's SoBe Beverages. Berlin said his company could save money for companies like PepsiCo that want ...

Article: Fitness-Machine Inventor Sues SoBe Maker, Gum Maker, 7-Eleven ...
Knight Ridder/Tribune Business News;  January 7, 2003 ;     700+ words ... ... Tea, going as far as providing mock gum box wrappers that matched the SoBe juice brands and carrying its trademark green lizard logo. Barreca said in an interview that his original idea came from seeing the glycerine pills cardiac patients take to prevent ...

Article: Pepsi Buys SoBe, Coke Takes Planet Java.(PepsoCo, Coca-Cola ...
Dairy Foods;  February 1, 2001 ;     700+ words ... ... completed the acquisition of a majority stake in South Beach Beverage Co., whose highly popular SoBe brand-featuring an iconic lizard logo-has helped define a new category of new age beverages. SoBe will operate as a separate unit led by cofounder John Bello ...

Article: South Beach Beverage Co.
Food & Drink Weekly;  October 23, 2000 ;     506 words ... ... drinks, is in talks with Coca-Cola Co., to take a 20-percent stake. The fast-growing group, with its range of green lizard logo non-carbonated drinks, has attracted the attention of Coke, as fellow "new age" drinks group, possibly made even more ...

Article: Travel: Brochures
The Independent - London;  August 16, 1998 ;     568 words ... ... Central America and the Alternative Caribbean is vivid proof of this. With its scaly- textured purple cover and smiley lizard logo, this brochure looks promisingly unconventional, if not "dramatically different", as the cover proclaims. The new ...

Article: The Reliable Source
The Washington Post;  December 10, 2006 ;     700+ words ... ... 2009 -- a few years behind schedule owing to zoning difficulties and environmental concerns. She's keeping her signature lizard logo -- which already gave its name to her hunt-country farm, gourmet markets in Middleburg and Palm Beach and a line of pricey ...

Article: Ban urged on sale of novelty alcohol Marketing targets youth, ...
The Boston Globe;  November 22, 1994 ;     695 words ... ... the quantities are smaller and it is a lot harder to get drunk," Byrd said. Krusell asked Byrd whether the company's lizard logo was designed to attract younger drinkers. Byrd responded, "It's a cute little animal. I don't think it's any more ...