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Article: Pandas pin wrestlers: World Wildlife Fund wins rights to WWF. (Branding).(World Wrestling Federation name changed to World Wrestling Entertainment (WWE))(Brief Article)
- Article from:
- The NonProfit Times
- Article date:
- July 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Panda has pinned the court of the Scorpion King. While still appealing a London Court of Appeal ruling that it breached its 1994 contract with the World Wildlife Fund International, the World Wrestling Federation opted to change its name to World Wrestling Entertainment (WWE)
Within days of the lower British appeals courts decision, WWE launched its new Web site, complete with a brash new tagline: "Get the F Out."
The name change came as a surprise to Switzerland-based WWF International (WWFD, which offered a touch of trash talking in its statement. "The fact that the wrestlers have taken this action is an acknowledgement that proposed appeal has ...