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Article: Adages.(Alcor starts new marketing push)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- July 22, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frozen assets: Hot shop touts cool client
Alcor, the life extension lab where the late Ted Williams, dubbed the ``Pop-sicle'' by the New York Daily News, was put on ice by his son, is starting a new marketing push led by its Phoenix-based ad agency of record, Media Architects. According to John Bevens, 35, partner and creative director, the shop won the account in a review early this year and has already created a new Alcor logo, Web site, direct mail and print campaign. It's also in production on an infomercial featuring the giant liquid nitrogen thermos bottles that hold preserved bodies and dismembered noggins-``head-only patients.'' The bottles are called ...
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