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Article: Back from the brink; Three years ago, Instant Web had stagnant growth and high employee turnover. But a reorganization changed the Chanhassen direct-mail company's outlook.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- July 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jackie Mah; Staff Writer
To most, Tom Wicka is in the junk-mailing business. He's the guy who gets companies to inundate your mailbox with unsolicited promotions and "unbeatable deals."
But when Wicka talks about his company, Chanhassen-based Instant Web Co., he gets animated - his eyes lock on yours, and his arms flail a bit. Instant Web doesn't produce junk mail, he said, it offers "solutions."
Such enthusiasm was probably unheard of three years ago, when Instant Web nearly hit rock bottom.
From 1995 to 1999, the company lost about 2,000 employees - during a period of 50 percent annual turnover. Owned by founder and Chairman ...