Article: Baseball's big bucks? It's in the cards. (baseball cards)

Every Saturday morning, when I was a kid growing up on the south side of Pittsburgh, I hurried down to the local grocery store and plopped down ten cents for a packet of Topps Bubble Gum. Only it wasn't the gum I really wanted. It was the ten photos of bas ball players emblazoned on cardboard that came in the package.

Within minutes of unwrapping the contents, I started making the rounds of my neighborhood, looking for others who might want to trade their cards for my acquisitions. Trade talks lasted much longer than did the gum. Sometimes trade strategies echoed the intensity of a major-league executive offering to trade his superstar for three or four young ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!