Article: Total quality: battle cry for success. (column)

Total quality: battle cry for success

Quality - "total quality" - must be the battle cry for the continued success of our companies as we face the exciting future, challenges, and opportunities of the decade ahead. Captain Eddie Rickenbacker, the legendary World War I ace and aviation executive, put his finger on it, saying, "When a thing is old it is a sign that it was fit to survive. Old families, old customs, old styles survive because they are fit to survive. The guarantee of continuity is quality."

What is quality? Who determines it? In his book, Total Quality Control, Dr. A.V. Feigenbaum, president of General Systems, Inc., says quality is a customer ...

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