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Article: Total quality: battle cry for success. (column)
- Article from:
- Modern Materials Handling
- Article date:
- April 1, 1990
- Author:
CopyrightCOPYRIGHT 1990 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Total quality: battle cry for success
Quality - "total quality" - must be the battle cry for the continued success of our companies as we face the exciting future, challenges, and opportunities of the decade ahead. Captain Eddie Rickenbacker, the legendary World War I ace and aviation executive, put his finger on it, saying, "When a thing is old it is a sign that it was fit to survive. Old families, old customs, old styles survive because they are fit to survive. The guarantee of continuity is quality."
What is quality? Who determines it? In his book, Total Quality Control, Dr. A.V. Feigenbaum, president of General Systems, Inc., says quality is a customer ...
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