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Article: Anatomy Of A Name Change: What (And Why) One Large CU Went Through.(Hughes Aircraft Employees Federal Credit Union becomes Kinecta Federal Credit Union)(Brief Article)(Company Profile)
- Article from:
- Credit Union Journal
- Article date:
- July 29, 2002
- Author:
CopyrightCOPYRIGHT 2002 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to one person, at any time there are as many as 1,000 credit unions exploring a change in corporate identities through a name change.
Before doing so, those credit unions should include a broad constituency, including employees, sponsor groups, members and potential members-all with a stake in the credit union-in the decision making process, advised Teresa Freeborn, who shepherded Hughes Aircraft Employees FCU through a year-long switch to its new identity as Kinecta Federal Credit Union.
Members, said Freeborn, need to be included throughout the process. "You can't just tell them what's happening; you have to tell them before it happens," ...