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Article: Iron principles. (Darts & ... Laurels).(Golf Digest magazine to give more coverage to Professional Golfers' Association Championship)(Brief Article)
- Article from:
- Columbia Journalism Review
- Article date:
- July 1, 2002
- Author:
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Copyright informationCOPYRIGHT 2002 Columbia University, Graduate School of Journalism. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Thanks to the actions of a teed-off Golf Digest editor, the magazine has taken a more open stance in its coverage of the PGA Tour. As brought to the fore by David Sweet in the SportsBusiness Journal (whose parent company, Advance Publication, also owns Golf Digest), the magazine recently signed on as a media sponsor of the PGAT, an arrangement that allows other sponsors to place ads in Golf Digest's "tour talk" sections as a way of satisfying their advertising obligations to the tour. In March, just such a section had, much to the staff's dismay, appeared in Golf Digest--nine and a half pages on the hobbies of PGAT stars and nine ads from the likes of IBM, Hyundai, TD ...
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