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Article: Tate & Lyle joins with Sea Life in data promotion. (News).(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- July 5, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tate & Lyle is to team up with Sea Life and the Seal Sanctuary to boost loyalty among families, via its first affinity on-pack promotion.
The initiative, in which Tate & Lyle will capture consumer data, will offer customers a 'kids go free' reward voucher, in an effort to encourage families to visit 11 Sea Life centres and Seal Sanctuaries around the UK.
Customers will also be offered the chance to enter a free prize draw for a chance to win a day ...