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Article: College Students Spend $200 Billion Per Year; Spring 2002 Wave of the 360 Youth/Harris Interactive College Explorer Study Affirms the Power of the College Market.
- Article from:
- PR Newswire
- Article date:
- July 29, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROCHESTER, N.Y. -- July 29, 2002- The most recent findings from the 360 Youth/Harris Interactive College Explorer Study demonstrate the significant power of the U.S. college market, with spending at nearly $200 billion dollars a year. It is a large and influential market, with over 15.6 million students, and is a vital segment for marketers concerned with serving the needs of young consumers.
The national study, fielded online by Harris Interactive(R) during the Spring 2002 semester, measured spending among college students aged 18 - 30, a group that represents 72% of all college students. The sample included all types of students (full-time, part-time, 2-year, ...